Beyond Streaming: Disney+ Unlocks “Always-On” Perks Program – Is Your Subscription About to Get a Major Upgrade?
Disney+ is no longer just about binging your favorite movies and series. For US-based subscribers, the streaming giant is rolling out a brand new “Always-On” perks program, designed to add significant extra value to your subscription through exclusive discounts, free trials, and exciting competitions. And for international fans, there’s good news: a global rollout is on the horizon later this year.
This initiative aims to transform the Disney+ subscription into a gateway for a range of tangible benefits. According to their press release, at launch, Disney+ and bundle subscribers in the US will gain access to rewards spanning “one-of-a-kind experiences and limited-time sweepstakes to everyday savings and special discounts.”
Hot on its heels, sister streaming service Hulu is set to launch its own perks program on June 2nd, promising weekly new offerings. Hulu subscribers can anticipate chances to win tickets to major events like Comic-Con San Diego and Lollapalooza, plus sweepstakes for merchandise from hit shows like The Handmaid’s Tale.
What’s Inside the New Disney+ Perks Treasure Chest?
For new and existing Disney+ customers in the US, these perks will be advertised on the dedicated Disney+ Perks website. While currently accessible only to US subscribers, this will change once the international expansion begins (exact timeline to be confirmed).
Disney+ has already teased some incredible opportunities, showcasing the breadth of what’s on offer. Imagine being among the first to explore a new Disney cruise ship or attending a star-studded movie premiere!
Here’s a sneak peek at some of the exciting perks available at launch:
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Red Carpet Ready: A chance to win tickets to the Freakier Friday World Premiere and see the sequel before its theatrical release on August 8.
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Set Sail in Style: An opportunity to win a 4-night cruise on the Disney Destiny, Disney Cruise Line’s newest ship, sailing from Ft. Lauderdale starting November 2025.
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Delivery Delights: A 6-month free DashPass membership from DoorDash.
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Sporty Savings: 20% off on adidas.com and in the adidas app.
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Pop Culture Perks: 15% off purchases at Funko.com and Loungefly.com.
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Travel Smoother: A 3-month free trial of CLEAR+.
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Learn a Language: A 2-month Super Duolingo free trial.
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Gaming Goodies: Free in-game emoji from Disney Emoji Blitz.
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Digital Collectibles: Early access to the closed release of Disney Pinnacle by Dapper Labs, plus a monthly Mystery Capsule and a $10 Dapper Credit (claim by June 26th).
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Magical Getaways: Special summer savings at Walt Disney World® Resort, with rates starting from $99 per night at select Disney Resorts Collection hotels (for stays of 2 nights or longer).
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More Gaming Fun: Free MONOPOLY GO! and Star Wars™ TIE fighter in-game TOKEN.
A New Era for Streaming Value?
With both Disney+ and Hulu stepping into the realm of subscriber perks, this move could significantly enhance the value proposition of these leading streaming services. It offers a compelling reason for subscribers to stay loyal and feel more connected to the brands beyond just the content.
It will be fascinating to observe if rival streaming platforms decide to follow suit with similar loyalty programs. For now, Disney+ and Hulu appear to be leading the charge in offering these added-value benefits, making your streaming subscription work a little harder for you.
Keep an eye out for the international rollout of Disney+ Perks later this year!
